Beginners Guide to Supersize Blogging ROI

David B. Grinberg 🇺🇸
6 min readApr 19, 2018

Amplify your brand, spread reach…

Blogging is a powerful way to build and showcase your personal brand. But the problem for new bloggers is breaking through the bloated and boisterous blogosphere to reach more readers.

Today’s blogosphere continues to expand exponentially with competing content. In fact, obtaining high blogging ROI can be like finding the proverbial needle in a haystack.

Even if you own blogging real estate on WordPress, Blogger or elsewhere, you still need to attract an audience and grow it. But like the social media space generally, the blogosphere has only become more crowded.

Being a blogger today can feel like “elbow room” in a college bar crawl.

According to MediKix.com:

The internet is “home to hundreds of millions of blogs. There are now 440 million blogs in the world.”

Or, in other words, there are more blogs out there than the total population of the United States. Actually, over 100,000 more based on the 440 million figure above (which is a low estimate).

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David B. Grinberg 🇺🇸
David B. Grinberg 🇺🇸

Written by David B. Grinberg 🇺🇸

Lifelong writer, prior federal government spokesman, White House staff, political appointee, civil servant. I cover a range of political & public policy issues.

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