Media Relations 101: Don’t Comment with “No Comment”
4 min readMay 11, 2018
Creates perception of guilt…
If you’re a spokesperson, don’t say this: no comment.
Uttering the term “no comment” to a reporter is the journalism equivalent of pleading the Fifth Amendment against self-incrimination.
The phrase is pitiful for PR and a misstep in media relations. It conveys the wrong…