Media Relations 101: Don’t Comment with “No Comment”

Creates perception of guilt…

“No comment” is the last thing any journalist wants to hear, especially from a corporate spokesperson. Don’t say it!

“Those two words are deadly because they imply you have something to hide. There are other ways to convey the same message.” — Risk Management magazine

Other Options

My Take

Just because a spokesperson might be unaware of the answer to a question does not mean there isn’t a legitimate and accurate response besides “no comment.”

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Strategic comms consultant for social justice, DEI, CSR | prior career spokesman at U.S. EEOC, WH political appointee for Bill Clinton | DC-based, NY-bred

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