Media Relations 101: How Access Begets Accuracy in Journalism

Being accessible to the media pays off in accurate reporting…

SOS to West Coast

It’s an unfortunate reality that PR folks almost always get castigated by the “powers that be” for negative news, and must fall on their swords to fight another day. That’s just par for the course.

Not Over Yet

Relish Responsiveness

That’s why the second rule of mastering media relations is this: Access begets accuracy in journalism.

Risking Bad Publicity

Being inaccessible to a journalist means risking bad publicity being widely circulated, which puts you and your organization in PR jeopardy.

Journalists want updated information when they need it, which might be on a razor-thin deadline after hours. That’s their job — being accessible and responsive to them is your job.

The Takeaway

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Strategic communications consultant advancing social justice and corporate social responsibility | former career spokesman at U.S. EEOC | DC-based, NY-bred

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