Media Relations 101: The Relationship, Stupid!

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Personalizing relations = positive press

Social Media Obsessed

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Humanizing It

Regardless of age, all generations of communicators need to be mindful of the human element in media relations.

Forge Positive Relationships

Forget about the “us versus them” mentality. Rather, get out of the trenches and meet reporters face-to-face instead of just on Facebook.

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Silencing Stereotypes

Likewise, it’s important for journalists to comprehend that professional communicators are more than just robotic mouthpieces trying to exert spin control over a story.

Be Proactive

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Express Genuine Interest

The Takeaway

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Founder of Grinberg Global PR: optimizing strategic comms to effectuate social justice | former spokesman for U.S. EEOC | DC-based, NY-bred.

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