Media Relations 101: Why Transparency Always Triumphs

Being transparent builds public trust and safeguards the brand image…

Fostering transparency involves being honest, open and forthcoming with the media. This builds respect and goodwill in the short term, as well as a strong bond of trust over the long run.

Empowering Communicators

When a damaging social media story goes viral, there’s simply no time to waste in containing the blaze before it bursts into a conflagration. Lack of transparency is anathema to effective media relations.

Exceptions to the Rule

When that occurred, I had to double down by making it clear that violating the law’s confidentiality provisions could subject me to fine or imprisonment.

Building Public Trust

Cover-Up Worse Than Crime

While nixing transparency might provide some short-term gain, it will come at the expense of long-term pain when the media unearths the full truth.

The Takeaway

Being transparent shows the public that you are operating in the spirit of truthfulness for the greater good.

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Strategic communications consultant advancing social justice and corporate social responsibility | former career spokesman at U.S. EEOC | DC-based, NY-bred

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