How to Tame the ‘Media Beast’ in Today’s Wild West News World

Image for post
Image for post

Striking appropriate balance…

Today’s mobile, digital and virtual Information Age means the media is more massive and malicious due to fierce competition over readership, ratings and revenue.

Old Media Not Dead Yet

Image for post
Image for post

Despite the ubiquitous nature of social media, it’s vital to strike the appropriate balance of leveraging new and old media — which are not mutually exclusive.

Media Convergence

Shoot First, Ask Later

In the early 1900s, for instance, President Teddy Roosevelt castigated reporters as “muckrakers” — and the term “yellow journalism” was coined even before that.

Corporate Control

Image for post
Image for post

New Normal?

It’s a sad statement on the historic bedrock principles of truth and accuracy in reporting, which appear to be exceedingly rare in today’s modern era.

The Takeaway

Now more than ever, it’s imperative that PR pros reach out to individual reporters directly on a personal level as part of a comprehensive communications strategy.

You also might like…

Founder of Grinberg Global PR: optimizing strategic comms to effectuate social justice | former spokesman for U.S. EEOC | DC-based, NY-bred.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store