How to Tame the ‘Media Beast’ in Today’s Wild West News World

Striking appropriate balance…

Today’s mobile, digital and virtual Information Age means the media is more massive and malicious due to fierce competition over readership, ratings and revenue.

Old Media Not Dead Yet

Despite the ubiquitous nature of social media, it’s vital to strike the appropriate balance of leveraging new and old media — which are not mutually exclusive.

Media Convergence

Shoot First, Ask Later

In the early 1900s, for instance, President Teddy Roosevelt castigated reporters as “muckrakers” — and the term “yellow journalism” was coined even before that.

Corporate Control

New Normal?

It’s a sad statement on the historic bedrock principles of truth and accuracy in reporting, which appear to be exceedingly rare in today’s modern era.

The Takeaway

Now more than ever, it’s imperative that PR pros reach out to individual reporters directly on a personal level as part of a comprehensive communications strategy.

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Strategic comms consultant for social justice, DEI, CSR | prior career spokesman at U.S. EEOC, WH political appointee for Bill Clinton | DC-based, NY-bred

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