Steve, I’m sure you nearly jumped out of your tux when the power brokers who run the Miss Universe pageant allegedly told you to announce the wrong winner in what turned out to be a pathetic PR stunt. While the pageant certainly received the global publicity it sought, unfortunately, your public image was severely damaged in the process. Do you really expect folks to believe that a top TV host like you who is paid millions of dollars a year to read cue cards and teleprompters just inadvertently happened to get it so wrong at such a critically important moment? Sorry, but I don’t buy it. As the late PT Barnum famously observed, there’s a sucker born every minute — and you surely suckered the masses, albeit at the expense of your own brand image. Let’s also not forget about the plight of Ms. Colombia who was allegedly intentionally and recklessly victimized and stigmatized because of it. And why? For ratings and publicity of course because sensationalism sells. Shame on you, Steve.

Strategic communications consultant advancing social justice and corporate social responsibility | former career spokesman at U.S. EEOC | DC-based, NY-bred

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store