Susan Rooks: thanks for raising such excellent points about user engagement on Medium. I unequivocally agree with you, as I’ve likewise received one clap and wondered why? The only reasons that come to mind are:

  1. The person doesn’t know one can clap up to 50 times. Perhaps Medium Staff needs to promote this feature more broadly.
  2. The person is putting out a feeler to see if you likewise engage with their content and/or follow them.
  3. The person is too busy to hold down the “applause” button for 20 seconds. Remember, the human attention span in the digital age of information overload is said to be less than that of a goldfish.

Strategic communications consultant advancing social justice and corporate social responsibility | former career spokesman at U.S. EEOC | DC-based, NY-bred

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