10 Terrific Tips for Talking to Reporters

How to shine in media spotlight…

Have you ever been caught off guard at work by an unexpected media inquiry?

The emergency request from your organization’s press office sounds something like this:

• We have a major media inquiry from The New York Times [insert other media] about the [insert technical or legal issue] and we need you to speak to the reporter ASAP…

Being a diligent team player you agree without hesitation, knowing full well how closely the press shop works with executive leadership. Thus, you have little choice but to comply, lest you risk potential blowback from your boss and the C-suite.

Another surprising situation involves a reporter seeking you out directly via phone, email or your personal social media account. You have no idea how they obtained your contact information. Still, you’re now on the hook to reply.

Regardless of whether you’ve had such an experience, it’s not always easy talking to reporters on the fly. Thus, some basic rules are helpful for those who are not PR pros.

Below are ten tips for engaging the so-called “media beast” on short notice.

While these general rules and guidelines are neither exhaustive nor all encompassing, they will help steer you in the right direction. The tips are applicable to print media, digital media, social media and broadcast media.

1. Proceed with Caution

First and foremost, you should assume that every contact you have with a journalist is “on the record” for name attribution unless otherwise indicated.

Follow the golden rule: if in doubt, leave it out.

Assume that anything you say may end up as the lead story with your name and quotes included. Thus, take your time when talking to reporters. Don’t ever wing it or let down your guard. Instead, remain vigilant.

Recall that some reporters are seeking a predetermined answer.